hectare by hectareConsere areas where we live & work


Though our governments have committed to conserve 17% of terrestrial areas and 10% of marine areas, and to restore 15% of degraded ecosystems, current conservation efforts are not enough to mitigate the ever increasing ecological footprint of humanity.

With the growing human population and its increasing levels of prosperity, the pressures on biodiversity are great. We need to expand our conservation efforts beyond traditional protected areas. Our response is to enable voluntary conservation efforts to be inclusive, visible and accountable.

The Verified Conservation Area (VCA) Approach scales up conservation efforts by enabling new stakeholders to engage, encouraging collective action, channelling new finance towards conservation, and providing assurance that money invested is well spent.

The VCA Approach is co-hosted by Earthmind and the Global Footprint Network. It is supported by a growing alliance of partner organisations.

Related Legacy Websites

These websites provide a large selection of working papers and records of expert meetings and multi-stakeholder events which to shaped the design of the VCA Approach.

Green Development Initiative – Set up in 2011 for the second and third phases of the Green Development Initiative (GDI) which aimed to encourage resource mobilisation for positive conservation actions. The outcome of the GDI was the launch of the VCA Approach.

GDM 2010 Initiative – Set up in 2009, for the first phase of the GDI which aimed to conceptualise possible modalities for increasing private sector finance for biodiversity on a global scale and to raise interest within the CBD community for such an approach.

Managing Landscapes Sustainably – Set up in 2007 to support sustainable land management (SLM) assignments with the Global Mechanism of the UNCCD on market access and trade and with the World Bank on an SLM public expenditure review in Uganda.

The Kijani Project – Set up in 2005 to house the concept documents for an IFC/IUCN initiative to develop and invest in biodiversity businesses in Africa. This project was an early attempt to recognise and finance conservation efforts in productive landscapes.